This week, we hosted 'Shout About Socials' at Out of Salon Studios, a course designed to help salon owners and stylists overcome time and confidence barriers in social media marketing. We covered best practices, time-saving hacks, caption tips, and content ideas to help stylists refocus their business socials.
We figured the insights were a little too valuable to keep to ourselves, so here’s a glimpse into the content ideas we shared 👀… If you would like to hear more tips, then comment with your interest and we'll let you know when the next course is happening!
Content Ideas
Finding time to brainstorm fresh content for your salon or stylist’s Instagram—let alone film it—can be a challenge. To save you time, here are some simple and effective content ideas you can try. Don’t forget to check your analytics afterward to see what resonates with your audience, so you can prioritise the content that works best...

Capture Your Process:
Set up a tripod to film quick, behind-the-scene clips of you in action. Add a text hook with concise, engaging answers to FAQs.
Green Screen Trend Talk:
Share your take on a trending topic while using the green screen feature to showcase visuals that bring your commentary to life.
Carousel Post:
Use Instagram’s latest editing tools to craft a carousel. Share valuable tips or insights across multiple slides with engaging visuals and text overlays.
Stories Takeover:
Let a stylist from your team take over your salon’s Instagram for a day, giving followers an exclusive behind-the-scenes look at their daily routine.
Collaboration:
Team up with like-minded businesses for joint posts, like giveaways or content days with makeup artists or influencers.
Quick Demos:
Post short, actionable tips, such as how to achieve a specific hairstyle, like an easy up-do, or face framing techniques.
Before and After:
Reveal your dramatic transformations, but remember always put the ‘After’ photo first!
User-Generated Content (UGC):
Share testimonials & client selfies. Reposting UGC or customer feedback adds authenticity and builds trust.
Quick Tips:
How about some tips on caring for your hair at home, you could include some product recommendations!
Consultation Videos:
Share a brief clip of your client consultation process to educate and engage
your audience.
Do Your Research:
Identify popular hair-related questions people are searching for and create content that directly answers them. Specific, helpful posts resonate and drive engagement.

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