TEN Minutes That Can Change Your (Colour) Life...Literally!

Hey Gorgies!

We’re back, and we want to open your mind to game-changing colour!

We’re talking increased salon revenue, express services and multiple uses from one compact range...So set your timer…it’s going to be a fast one…ready, set, go!

Let’s start with some statistics…

In 2025, 10-minute hair colour moved from a ‘niche’ product to a standard professional service, driven by high demand. The market is growing rapidly due to us, as stylists, being ‘time-poor’ and seeking efficient, high-quality hair colour.

In a world where everything moves at 100mph, some clients are finding they no longer have the time to have their colour service completed in the salon. Some opt to colour themselves at home, whilst others may have stopped having their colour altogether.

Do you want to increase your services, up your income and accommodate more clients per day without sacrificing on product quality in 2026?

Express colour services may seem different from the norm, but have you given them a chance?

These services often use ammonia and are progressive, meaning they can result in a darker shade if not applied quickly or processed for too long, which we know can be intimidating.

However, there are many ways to incorporate fast colour appointments into your salon routine without compromising on your reputation or results!

Introducing… CaluraTEN

Express permanent hair colour that works 3 x faster than traditional hair colour!

Features:

•          PPD, Paraben & Gluten FREE

•          Contains Ammonia (a small molecule that can quickly penetrate the hair)

•          Pleasant fragrance and low odour

•          Dermatologist Tested

•          Doesn’t contain animal-derived ingredients

Benefits:

•          Compact range of 31 colours

•          100% White hair coverage

•          Up to 3 levels of lift

•          All shades are intermixable with one another

•          CaluraTEN is mixed with Calura Permanent developers to keep salon stock low

•          Nourishes and protects the hair and scalp

•          Offers longevity and shine

•          Restores the moisture content in the hair

•          Gives the same scalp care and comfort you know and love from Calura Permanent

•          Follows the same dual-coding system as Calura Permanent and Calura Gloss

•          All shades are a perfect match with Calura Permanent Shine hair colour

Application Need to Know:

•          Mixing ratio 1:1 with Calura Permanent Developers 20vol/6%, 30vol/9% or 40vol/12%

•          Process for 10 minutes when achieving white hair coverage, tone-on-tone or darker

•          Process for 15 minutes when achieving 1-3 levels of lift

•          4 White Hair coverage series = Neutral, Intense Neutral, 318/GAB and 8/Brown

•          25% White = 25% Covering shades + 75% Fashion Shades

•          50% + White = 50% Covering shades + 50% Fashion Shades

•          Protect the hairline with Oligo Stain Protector before application

•          Fast Application: 5-7 minutes, start in the front quadrants

•          Moderate Application: 8-10 minutes, start in the back quadrants

•          Ensure you are ready to apply and the hair is sectioned before mixing

•          Apply fast! A large tint brush will be your best friend!

•          Be precise and saturate, but don't overlap or be too messy!

•          Start processing time as soon as the application is complete; do not exceed application or processing times!

•          Use Oligo Stain Remover if needed when rinsing

•          Use Moisture Balance Cleanser and Colour Lock when rinsing.

Hero Ingredients:

1. Hydrolysed Pea Protein repairs and restores the moisture content in the hair and strengthens the hair’s structure.

   
   

2. Acacia Senegal Gum is a fluid extracted from the stems and branches of the Acacia tree. It mimics animal-derived collagen, promoting skin hydration and barrier function. These properties enhance the scalp's ability to absorb moisture and nutrients while preventing moisture loss during processing.

   
   

3. Alpha-bisabolol is a natural oil extracted from the stems of candeia trees. It has anti-inflammatory, calming, antibacterial, and antifungal properties, which help maintain a healthy scalp microbiome.

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Last quick-fire round up…

In what salon scenario could you use CaluraTEN?

Ok, so there are many ways you can create beautiful, speedy results, but it may not be everyone’s cup of tea!

Some clients love the luxury of coming to the salon for 3+ hours and truly enjoy the pamper time…CaluraTEN may not appeal to them, and that’s fine, because there are loads of ways you can use it in the salon on a day-to-day basis, to suit all!

CaluraTEN can enhance your colouring:

•          Root Shadows, Taps, Melts…whatever you call it!

•          Base Breaking

•          Toning

•          Removing Foil Bleeds in an instant

•          In between salon visits, top-up appointments

•          Lunch break root touch-ups

•          Late-night colour blocking

•          White hair coverage with Balayage clients

•          Quick Parting Highlights

•          Fast Face Framing

Phew! So as you can see, CaluraTEN doesn’t need much from you to really deliver exceptional, speedy results, but it can absolutely and quite literally transform your life in the salon!

Lots of Love from

The Education Team x