Selling The Crown Pro Treatment starts with understanding your clients’ hair concerns and positioning the treatment as the perfect solution. Highlight its versatility by explaining how it works on all hair types, whether their hair is curly, frizzy, colour-treated, or damaged. Emphasise the treatment’s dual benefits: it not only smooths and tames unruly hair but also repairs and protects it from environmental damage and harsh dyes. Your goal is to communicate that The Crown Pro isn’t just a temporary fix - it’s a comprehensive solution for long-lasting, healthy, and beautiful hair.
WHAT TO SAY TO YOUR CUSTOMERS
When discussing The Crown Pro with your customers, focus on the transformative results they can expect. Say something like:
“If you’re looking to eliminate frizz, enhance your hair’s smoothness, and protect it from damage, The Crown Pro is perfect for you. This treatment is specifically formulated for all hair types, ensuring that your hair will be smooth, shiny, and healthier than ever before.”
You can also mention:
“It’s not just about smoothing your hair - it’s about restoring and protecting it, making it stronger and more resilient.”
Tailor your language to the client’s specific hair type and concerns to make the treatment feel personalised.
ADDRESSING PRICING CONCERNS
We understand that price is a common concern. The Crown Pro is a luxury treatment. However, if you break the cost down for your customer and calculate how much they’re spending per day over the next 6 months, it’s not very much! In fact, it’s a very small price to pay considering all the time your customer will save drying their hair. They’ll also not be damaging their hair as much, as they’re not using as much heat. From this perspective, the benefits of the treatment far outweighs the cost!
ON YOUR WEBSITE
Your website should position The Crown Pro as a premium, professional-grade treatment that delivers exceptional results. Use high-quality images and before-and-after photos to showcase the difference it can make. Include testimonials from satisfied clients and a detailed explanation of the benefits, finished with a strong ‘call to action’. Ensure the product description is clear, highlighting its exclusivity and the expertise required to apply it, which only a professional salon can offer.
ON YOUR SOCIAL MEDIA
Social media is a powerful tool to create a buzz around The Crown Pro. Post engaging content like video demonstrations, client testimonials, and before-and-after transformations. Use captions that speak directly to your audience, such as:
“Tired of frizz and fly-aways? The Crown Pro smooths, protects, and repairs, giving you the sleek, healthy hair you’ve always wanted.”
You can also run limited-time promotions or offer behind-the-scenes looks at the application process to build excitement and urgency. Encourage clients to share their results and tag your salon, turning satisfied customers into user-generated content.
IN-SALON MARKETING
For your salon, we will be providing marketing materials that feature both eye-catching visuals and product information. Offer complimentary consultations where you can explain the benefits and tailor the treatment to the client’s needs. Use in-salon signage that highlights key benefits like:
“Super sleek, frizz-free or defined curls, which will you choose? Ask your Stylist how today!”
Additionally, train your staff to recommend the treatment during appointments, especially when clients mention concerns like frizz or damage. Offering an introductory discount or a package deal can also incentivise clients to try the treatment.
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